Curriculum

The program and curriculum is inspired by the Lean Launchpad Program of Steve Blank and entrepreneurship book ‘A 1000 Days Adventure’ by Manoj Nakra.

According to the book a business idea becomes a business in four stages.

  • First an entrepreneur iteratively refines the problem he is solving for customers. (Problem-solution Fit)

 

  • Then the entrepreneur defines the product with a target segment of customers. (Product-market Fit)

 

  • Following which the entrepreneur establishes price, revenue potential, and cost structure. (Business Model Metrics)

 

  • Finally, he verifies business metrics and scales the business. (Business Metrics)
Modules and Topics Covered:


Problem - Solution Fit:

  • Your idea
  • Problem
  • Buyer Type and Persons
  • Discovering your customer - how will your product fit into their lives.
  • Value Proposition
  • Segmenting of the market
  • Market sizing
Product - Market Fit
  • Busineess Model Canvas
  • Positioning statement - Chart your competitive position
  • Competitive Landscape
  • Define Product
  • MVP - How do you develop a visual description of it
  • Quantify Value Proposition



 


Business Model Metrics

  • Value Chain
  • Technology adoption / Product adoption life-cycle
  • Sales Funnels
  • Understand the decision-making unit
  • Navigate decision making process
  • Map a sales process
  • Go to market
  • Measure the Cost of Customer Acquisition
  • Develop a Pricing Framework
  • Estimate the Lifetime Value of your Customer
Business Metrics
  • Business Model Canvas
  • 6-Month Plan
  • 5-Min Pitch
Students learn by living the entrepreneurial experience in a classroom















For college undergraduates and graduates of any discipline -science, liberal arts, medicine or business -the Zyeal Entrepreneurship Program focuses on developing abilities of idea generation, opportunity recognition, creating product ideas, testing ideas and products with customers, assessing prices and costs, and constructing business models, while working on a new venture
The Zyeal Entrepreneurship Program can be the capstone course of any undergraduate or graduate programs in college.















The students will gain tangible experience in integrating all their learning in a unique entrepreneurship education program. It ties together the key learnings that the student has learned, e.g. making a free-standing Gothic arch with stones.


The program is of value for students
 










 
  • Having an idea of what they want to start 
  • Wanting to start a business
  • Interest in entrepreneurship 

      The students will: 
  • Learn ‘how to start a businesses’ within the constraints of a classroom and limitations of time. With access to faculty as guide and coach 

Students will achieve the following goals















  • Personally, test business ideas by engaging with customers 
  • Examining practicality and feasibility of their business idea while studying
  • Establish business metrics with customers 
  • Identify resources and money required
  • Use the customer validation as a basis of pitching

The program creates




  • A real world, hands-on learning on what it’s like to start a business.
  • Zyeal Entrepreneurship Program is an experiential class –essentially a lab. Students will talk to customers, partners, and competitors, and encounter the uncertainty and creativity of how a startup actually starts. 
  • The goal of Zyeal is to create an entrepreneurial experience with all of the pressures and demands of an early stage startup